van Heerde, Harald J. : rechercher sur Z-Library

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1

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.

Journal:

Journal of Marketing Research

Année:

2014

Langue:

english

Fichier:

PDF, 455 KB

english, 2014

2

JM as a Marketplace of Ideas

Moorman, Christine, van Heerde, Harald J., Moreau, C. Page, Palmatier, Robert W.

Journal:

Journal of Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 205 KB

english, 2019

3

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

van Oest, Rutger D., van Heerde, Harald J., Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 1.56 MB

english, 2010

4

The Long-Term Effect of Marketing Strategy on Brand Sales

Ataman, M. Berk, Van Heerde, Harald J, Mela, Carl F

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 336 KB

english, 2010

5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Datta, Hannes, Ailawadi, Kusum L., van Heerde, Harald J.

Journal:

Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 608 KB

english, 2016

6

The Dynamic Interplay between Recorded Music and Live Concerts: The Role of Piracy, Unbundling and Artist Characteristics

Papies, Dominik, van Heerde, Harald J.

Journal:

Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 1.40 MB

english, 2017

7

The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

Harald J. van Heerde

Journal:

Applied Stochastic Models in Business and Industry

Année:

2005

Langue:

english

Fichier:

PDF, 85 KB

english, 2005

8

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Van Heerde, Harald J., Gijsbrechts, Els, Pauwels, Koen

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 968 KB

english, 2015

9

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Cleeren, Kathleen, van Heerde, Harald J., Dekimpe, Marnik G

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 287 KB

english, 2013

10

Decomposing the Sales Promotion Bump with Store Data

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 251 KB

english, 2004

11

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt, Ale Smidts

Journal:

International Journal of Research in Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 408 KB

english, 2007

12

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

Harald J. Van Heerde, Sachin Gupta and Dick R. Wittink

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 1.91 MB

english, 2003

13

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Steenkamp, Jan-Benedict E.M, Van Heerde, Harald J, Geyskens, Inge

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 280 KB

english, 2010

14

Optimizing Retail Assortments

Rooderkerk, Robert P., van Heerde, Harald J., Bijmolt, Tammo H. A.

Journal:

Marketing Science

Année:

2013

Langue:

english

Fichier:

PDF, 320 KB

english, 2013

15

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

M. Berk Ataman, Carl F. Mela and Harald J. van Heerde

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 1.16 MB

english, 2007

16

The Challenge of Retaining Customers Acquired with Free Trials

Datta, Hannes, Foubert, Bram, Van Heerde, Harald J.

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 685 KB

english, 2015

17

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Ebbes, Peter, Papies, Dominik, van Heerde, Harald J.

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 496 KB

english, 2011

18

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde, Kristiaan Helsen and Marnik G. Dekimpe

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 3.67 MB

english, 2007

19

The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.54 MB

english, 2000

20

New Empirical Generalizations on the Determinants of Price Elasticity

Bijmolt, Tammo H.A., Heerde, Harald J. van, Pieters, Rik G.M.

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 108 KB

english, 2005

21

Building Brands

M. Berk Ataman, Carl F. Mela and Harald J. van Heerde

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 3.63 MB

english, 2008

22

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.

Journal:

Journal of Marketing Research

Année:

2013

Fichier:

PDF, 452 KB

2013

23

Creating lift versus building the base: Current trends in marketing dynamics

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 251 KB

english, 2009

24

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Van Heerde, Harald, Helsen, Kristiaan, Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 239 KB

english, 2007

25

Price and Advertising Effectiveness over the Business Cycle

Heerde, Harald J. Van, Gijsenberg, Maarten J, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Année:

2013

Langue:

english

Fichier:

PDF, 249 KB

english, 2013

26

Estimating Cannibalization Rates for Pioneering Innovations

van Heerde, Harald J., Srinivasan, Shuba, Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 364 KB

english, 2010

27

Winners and Losers in a Major Price War

van Heerde, Harald J, Gijsbrechts, Els, Pauwels, Koen

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 489 KB

english, 2008

28

The Dynamic Effect of Innovation on Market Structure

Van Heerde, Harald J., Mela, Carl F., Manchanda, Puneet

Journal:

Journal of Marketing Research

Année:

2004

Langue:

english

Fichier:

PDF, 282 KB

english, 2004

29

Marketing Models and the Lucas Critique

van Heerde, Harald J., Dekimpe, Marnik G., P. Putsis, William

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 71 KB

english, 2005

30

Winners and Losers in a Major Price War

Harald J. van Heerde, Els Gijsbrechts and Koen Pauwels

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 2.98 MB

english, 2008

31

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H. A. Bijmolt, Harald J. van Heerde and Rik G. M. Pieters

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 2.21 MB

english, 2005

32

Semiparametric Analysis to Estimate the Deal Effect Curve

van Heerde, Harald J., Leeflang, Peter S.H., Wittink, Dick R.

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 486 KB

english, 2001

33

BRAND BUZZ IN THE ECHOVERSE

Hewett, Kelly, Rand, William, Rust, Roland T., van Heerde, Harald J.

Journal:

Journal of Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 3.94 MB

english, 2016

34

Incorporating Context Effects Into a Choice Model

Rooderkerk, Robert P, Van Heerde, Harald J, Bijmolt, Tammo H.A

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 608 KB

english, 2011

35

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Peers, Yuri, van Heerde, Harald J., Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 626 KB

english, 2017

36

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Schmalenbach Business Review

Année:

2002

Langue:

english

Fichier:

PDF, 209 KB

english, 2002

37

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Dinner, Isaac M., van Heerde, Harald J., Neslin, Scott

Journal:

SSRN Electronic Journal

Année:

2011

Langue:

english

Fichier:

PDF, 1.06 MB

english, 2011

38

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Dinner, Isaac M., Van Heerde, Harald J., Neslin, Scott A.

Journal:

Journal of Marketing Research

Année:

2013

Langue:

english

Fichier:

PDF, 452 KB

english, 2013

39

Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Gijsenberg, Maarten J., van Heerde, Harald J., Verhoef, Peter C.

Journal:

Journal of Marketing Research

Année:

2015

Langue:

english

Fichier:

PDF, 664 KB

english, 2015

40

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

van Heerde, Harald J., Gupta, Sachin, Wittink, Dick R.

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 111 KB

english, 2003

41

Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 3.54 MB

english, 2001

42

The Dynamic Effect of Innovation on Market Structure

Harald J. van Heerde, Carl F. Mela and Puneet Manchanda

Journal:

Journal of Marketing Research

Année:

2004

Langue:

english

Fichier:

PDF, 2.78 MB

english, 2004

43

Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers

Heerde, Harald J. van, Bijmolt, Tammo H.A.

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 182 KB

english, 2005

44

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

Harald J. van Heerde and Tammo H. A. Bijmolt

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 2.79 MB

english, 2005

45

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

Ataman, M. Berk, Mela, Carl F, Van Heerde, Harald J

Journal:

Journal of Marketing Research

Année:

2007

Langue:

english

Fichier:

PDF, 255 KB

english, 2007

46

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 3.76 MB

english, 2004

47

Promotion Dynamics

Neslin, Scott A., van Heerde, Harald J.

Journal:

Foundations and Trends® in Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 2.33 MB

english, 2009

48

Similarity-Based Spatial Methods to Estimate Shelf Space Elasticities

Albert van Dijk, Harald J. van Heerde, Peter S.H. Leeflang, Dick R. Wittink

Journal:

Quantitative Marketing and Economics

Année:

2004

Langue:

english

Fichier:

PDF, 150 KB

english, 2004

49

The impact of pre- and post-launch publicity and advertising on new product sales

Burmester, Alexa B., Becker, Jan U., van Heerde, Harald J., Clement, Michel

Journal:

International Journal of Research in Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 602 KB

english, 2015

50

Building Brands

Ataman, M. Berk, Mela, Carl F., van Heerde, Harald J.

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 295 KB

english, 2008